Just because specialty medical practices haven’t needed to do much active marketing in the past, it doesn’t mean the same is true now. Historically, you could comfortably rely on referrals from primary care physicians. Nowadays, most insurance policies don’t require that referral from another doctor. This means your efforts should be focused on finding ways of attracting the people conducting research online — which is practically everyone.

At Lead to Conversion, we draw on years of expertise as well as constantly keeping our finger on the pulse of orthopedic digital marketing. Call us today at 855-473-6582 to find out more about the impressive results our healthcare marketing experts have delivered over the years.

Effective Orthopedic Marketing

With the number of orthopedic physicians employed by hospitals increasing year after year, it becomes increasingly urgent that independent practitioners carve their space in the marketplace. Not only are you competing with fellow small practices, but you’re also in direct competition with huge corporate hospitals and their equally large budgets.

You can position yourself as a boutique orthopedic practice that offers genuine service and goes over and above the cold experience of a hospital. When you have an audience in front of you, it’s easy to convince them to use your service instead. The internet has provided more opportunities to connect with and emotionally engage with potential patients than ever before.

Orthopedic Digital Marketing

To make the most out of the digital space, you need to have expertise across a variety of areas. It would be impossible for one person to do the work that a digital marketing agency can, but spending money on an entire department is impractical. We can take all the strain off your hands and deliver an exceptional bespoke service to acquire new patients for your practice.

Digital marketing tactics are getting more sophisticated, and the data trail that each website and social media user leave behind is highly valuable. If you want to make smart choices based on real-time data, digital marketing is the best way to drive your practice forward. When it comes to looking after the finer details online, there’s a lot of work to be done.

Orthopedic Marketing Strategies

We only deploy the most effective orthopedic strategies, and we’re constantly managing each campaign to ensure you’re getting the most out of our marketing efforts.

SEO

Search engine optimization is an umbrella term that describes all the ways we can tweak your website and create content to organically send traffic to your website. One of the most prominent and effective long-term digital marketing strategies is using content creation. It works on two levels that are vital for attracting clients and retaining patients who use your services.

First, you include strings of keywords that reflect the searches users input on search engines. As your portfolio of content grows, you’ll climb higher and higher up the SERPs as more of your blog posts match up to search engine intentions. The second highly effective way content such as e-books and blogs works is that it fulfills a need for individuals who are looking for information covering topics such as joint replacement, sports medicine, orthopedic procedures offered by your practice, and beyond.

If you can fulfill a patient’s need before they’ve made a booking or spent money, they’re more likely to trust your brand and return to you when they do need to book an appointment. Another aspect of SEO is the technical side, including coding your website and getting the design right so the site is easy to use.

Local SEO (Google My Business)

Local SEO is all about capturing the intention of people who search for an “orthopedic clinic near me.” By optimizing your Google My Business profile, you significantly increase your chances of appearing in the local pack, which is the top three results that appear under a Google Map in a local search. This an exciting way of reaching people in real-time who wouldn’t otherwise know they’re in proximity to your practice. Google My Business also prominently places your phone number, physical address and review ratings right there in local search results for prospective patients to engage with and call or visit your website to inquire about surgery options.

Website Design

Website design is one of the most crucial aspects of any online marketing campaign. It’s the first impression lots of potential clients are going to have of your business, and if prospective clients don’t think it’s up to scratch, they won’t even look at the content. Additionally, search engines factor web design into their algorithm. Slow-loading web pages and high bounce rates are likely to equal a decline in SERP rankings.

A clean website that’s easy to use, features your logo and expresses your brand’s identity will help you to get to the top of Google’s results pages.

PPC

Content marketing and social media marketing are long-term strategies that take time, effort and consistency to keep on top of. Pay-per-click advertising from Google is a great way to quickly climb up to the top of the SERPs. Considering how many surgery options and orthopedic surgeons there are, getting onto that first page is absolutely essential. Although the keywords can be expensive, you only pay for the ones that generate clicks.

Social Media Marketing

Social media channels are probably the most popular places for people to convene, swap stories and make recommendations. You can use sites such as Twitter, Instagram, Facebook and YouTube to connect with your audience, share content and build a community. To make the most out of social media, you’ll need to genuinely engage with your audience and actively curate your reputation. We have decades of combined experience in running highly effective social media campaigns.

Expert Digital Marketing

As patients become increasingly reliant on the internet for information and resources, you need to position your practice at the forefront of your industry. Call the medical marketing experts Lead to Conversion today at 855-473-6582 for more information about what we can do for you.

We are in the business of helping you grow your business.

Lead to Conversion is a Orthopedic Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582

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