PHYSICAL THERAPY MARKETING
If you’re struggling to attract patients to your physical therapy practice, it’s time to get serious about your marketing. As a healthcare provider, it is important to maintain strong relationships with past patients. These individuals are likely to trust and have confidence in the care that you provide, as they have already benefited from your help in the past. This trust can lead to positive word-of-mouth recommendations to their friends and colleagues who may also be in need of medical assistance. However, it is important to note that relying solely on these types of recommendations can limit the growth of your patient base. Growing a physical therapy business is especially challenging because prospective patients want to know that you offer a wide range of services and a comfortable therapy environment. Unless you use technology to your advantage, you’ll continue to lose patients to competing practices, making it difficult to generate any revenue.
The good news is that digital marketing can help you make a great first impression. To learn more about using social media, websites and other digital tools to grow a thriving physical therapy practice, download a free copy of our 10-step action plan, Physical Therapy Marketing Mastery in 30 Days. You’ll learn how to engage with prospective patients and convince them that you’re the right physical therapist to meet their needs.
PHYSICAL THERAPY MARKETING
There’s been a lot of talk about patient-centered care over the last couple of decades, and it’s a crucial aspect of the client journey once people are in your office. This approach begins with marketing that’s directly aimed at new patients — especially with the recent increases in direct access. Social media, your website, blogs and other online content can help you to reach a new audience and keep current patients engaged and delighted.
With so much competition, the way you present yourself online requires as much time and attention as the work you do in the practice. An effective physical therapy marketing strategy should focus on your practice’s unique story and the value you can bring to prospective patients.
Physical Therapy Digital Marketing
Digital marketing at its best deploys many effective physical therapy marketing strategies at one time and is effectively and efficiently updated and managed. While it’s probably impossible for you to plan and implement all the necessary components of an effective physical therapy marketing campaign, there’s an entire team here to help you.
Technical SEO
One of the trickiest aspects of SEO is the technical side. It’s not just about adding the right strings of keywords and creating content; CMS coding and web design play a crucial role as well. Search engines crawl and index pages to interpret them based on the code. One reason digital marketing companies like Lead to Conversion™ are so effective is that we combine marketing and technical expertise into one to maximize results for PT practices.
Keywords
When the internet was younger, it was easy to stuff a webpage full of keywords and get it ranked high on a search engine. Those days are far behind us. To rank high on search engines, you need to include complex keyword strings. It’s also crucial that you ensure the quality of writing is on an exceptional level. Google’s algorithm punishes anything it considers spamming or low-quality writing harshly.
Reviews
Some people are exasperated by online review sites, but they can be a major driving factor for growth. You can follow up with happy clients and ask them to write reviews on sites such as Yelp, Google and Facebook. Engage with what people are saying about your practice on social media and gather data from people’s remarks online. One of the main ways consumers are making decisions is by reading reviews online — in addition to responses from business owners.
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HOW TO MARKET PHYSICAL THERAPY PRACTICE USING DIGITAL MARKETING
Website Design
Website design is more crucial than many businesses understand. If your website doesn’t look up-to-date and modern, consumers will expect the same thing from your PT office. Think of your website as the first impression for many prospective clients.
It’s another factor that Google’s algorithm takes into consideration when indexing and ranking your website. If website visitors leave a page quickly or find it hard to navigate through the website, it will slip down the SERP ranking which has an adverse effect for practice owners looking to gain new patients.
Social Media Marketing
Social media campaign marketing is a great way to reach new and existing customers. Social media channels are the best place to gauge the public’s reaction to you, especially Facebook. They’re also ideal for helping you build and express your brand identity and build a sense of community around your private practice.
Using these websites and engaging with existing patients and potential clients helps you stand out above your competition and inspire loyalty to your PT office. Additionally, social media is the perfect place to release the content you write to increase shares and likes, and Facebook ads, in particular, can significantly amplify your brand to your target audience locally.
SEO
Search engine optimization is essential for any physical therapy practice that wants to continue to attract prospective patients and inspire loyalty from current clients. We’ve talked about the technical aspects, but there’s a lot more to getting SEO right.
Over time we’ll help you to populate your website and other places with useful content such as blogs and white papers to attract the attention of search engines and potential patients.
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Local SEO (Google Business Profile)
As a physical therapist practice, you won’t necessarily have an office in a prominent location. Where this was once an issue for businesses, Google Business Profile and local search intent have combined with the rise of the smartphone to transform how people gain access to the services they need in the geographic area they need them.
By filling out your GBP profile with all the details Google expects, you increase your chances of appearing in the local pack at the top of the SERPs in Google Maps when someone types “physical therapist near me” when they’re in proximity to your location.
PPC
Pay-per-click marketing is a fast-track way to secure the most impactful keywords and get your way right to the top of Google’s listings. You can spend as much or as little as you like on this service, which is ideal for getting your name out there and establishing you as a leader in your field of expertise.
SEO, content marketing and social media marketing are long-term strategies that will drive more and more results to physical therapy clinics over time. With PPC, you increase traffic to your page almost immediately.
Physical Therapy Online Marketing
Leave your physical therapy marketing efforts to the professionals at Lead to Conversion™ so you can focus on your specialty.
