Physical Therapy Marketing
There’s been a lot of talk about patient-centered care over the last couple of decades, and it’s a crucial aspect of the client journey once people are in your office. This approach begins with marketing that’s directly aimed at new patients — especially with the recent increases in direct access. Social media, your website, blogs and other online content can help you to reach a new audience and keep current patients engaged and delighted.
With so much competition, the way you present yourself online requires as much time and attention as the work you do in the practice.
Physical Therapy Digital Marketing
Physical therapy marketing at its best deploys many effective strategies at one time and is effectively and efficiently updated and managed. While it’s probably impossible for you to plan and implement all the necessary components of an effective digital marketing campaign, there’s an entire team here to help you.
One of the trickiest aspects of SEO is the technical side. It’s not just about adding the right strings of keywords and creating content; CMS coding and web design play a crucial role as well. Search engines crawl and index pages to interpret them based on the code. One reason digital marketing companies like Lead to Conversion are so effective is that we combine marketing and technical expertise into one to maximize results for PT practices.
When the internet was younger, it was easy to stuff a webpage full of keywords and get it ranked high on a search engine. Those days are far behind us. To rank high on search engines, you need to include complex keyword strings. It’s also crucial that you ensure the quality of writing is on an exceptional level. Google’s algorithm punishes anything it considers spamming or low-quality writing harshly.
Some people are exasperated by online review sites, but they can be a major driving factor for growth. You can follow up with happy clients and ask them to write reviews on sites such as Yelp, Google and Facebook. Engage with what people are saying about your practice on social media and gather data from people’s remarks online. One of the main ways consumers are making decisions is by reading reviews online — in addition to responses from business owners.
Physical Therapy Marketing Strategies
Some of the physical therapist marketing strategies we can help you to deploy include: