Marketing never used to be a necessity for many podiatrists in the past. However, as the market changes, so do practices. In the past, your reputation was largely gained by word of mouth and recommendations. The same is true now, except there’s a globally visible space where people’s views on your business are written down. People use social media as a platform to express their feelings about products and services, giving you valuable insights and the opportunity to engage.

Because your online reputation is so visible, it’s crucial that you take an active role in managing it. This alone is practically a full-time job for one person, which is why we would recommend hiring an agency. We can do the job of an entire team for the cost of one individual.

Your overall branding strategy is essential for digital marketing success. You and your team need a clear understanding of what your podiatrist clinic’s values are. Plus, they need to echo in all your interactions with the public — and in every word you write online. When you have a well-designed website that’s brimming with content featuring targeted keywords and a clear branding message, you’ll stand out head and shoulders above your competitors.

Google gives you lots of opportunities to add detail to your business listing. The more you take advantage of these opportunities, the better you’ll perform on the search engine results pages. Additionally, you can execute a content marketing plan on your website that contain keyword strings to capture search engine intentions. Not only does this drive growth, but it also keeps people coming back to your website to read the useful content for all kinds of information ranging from heel pain to ingrown toenails and foot health in general.