BEHAVIORAL
HEALTH
MARKETING

If you’ve been struggling to fill your behavioral health practice with clients who need your services, you’re in good company. Not many behavioral health professionals have in-depth marketing expertise, making it difficult to find high-quality leads and convert them into paying clients. Unless you start using proven marketing strategies, you’ll continue to struggle, making your practice a source of stress instead of a profitable business that lets you use your gifts to help others.

To learn how to use digital marketing to your advantage, download Behavioral Health Marketing Mastery in 30 Days, a 10-step action plan for reaching a wider audience and attracting a steady flow of high-quality leads.

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BEHAVIORAL HEALTH MARKETING

Behavioral health marketing is complex because you can’t necessarily use ads and traditional tactics. However, the rise of digital marketing is providing mental health services providers with lots of exciting new opportunities for patient engagement and acquisition. Due to the fact that behavioral health treatment centers offer ongoing care and support for treating mental health issues, you need to find creative ways to keep clients engaged to ensure they continue to use your practice instead of looking for alternatives.

Social media and content marketing are particularly useful as marketing tools to help you go the extra mile with patient experience. If you follow up with genuine care on social media and even provide customized content according to your client’s needs, you’re more likely to retain them than your competition. it’s also more crucial than ever that your website is up to date and appeals to a modern crowd, especially on mobile devices.

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Digital Behavioral Health Care Marketing

Depending on the age group you serve, you can adapt your behavioral health marketing plan accordingly. In fact, you should try to adapt your digital offering to suit your target audience as carefully as possible. The insights you get from website visitors and social media users can give you the most detailed understanding of your target market you’ve ever had. Some of the other digital marketing strategies you can use include:

Develop Relationships Online

Social media doesn’t just give you the opportunity to connect with your clients and provide an excellent patient experience. It also lets you connect with fellow health care providers, educators and other institutions you can develop mutually beneficial relationships with. Websites such as Twitter and LinkedIn give small businesses more chances to grow a network that serves their business interests while also serving as excellent platforms for prospective patient acquisition.

Provide Actionable Content

Another excellent way to attract and retain the modern consumer is to attract them to your website using content that adds value to their life. We can use software to discover the top searches for keywords relating to your clinic’s offering and create blog posts, white papers and e-books for your clients to read. This is one of the most effective methods of growing and engaging your customers, especially when they’re proactively looking for information on mental illness and mental health treatment options. It also helps your website rank higher on search engine results pages.

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THE TOP WAYS TO PROMOTE BEHAVIORAL HEALTH THROUGH DIGITAL MARKETING

Website Design for Behavioral Health Marketing

An important aspect of SEO that too many companies still overlook is web design. The speed at which your website loads, ease of navigation and quality of writing count towards your SERP ranking. It’s vital to note that it also impacts your customers’ opinion of your overall brand. If you have a website that looks like it hasn’t been updated recently, a modern customer might assume the same of your treatment center.

At Lead to Conversion, we love helping our clients build the clean, easy-to-use websites that consumers love.

Social Media Marketing

Social media marketing is an essential tool, provided it’s used sensitively and within the realms of patient confidentiality. Often, people who are loyal to a doctor are happy to share positive reviews and comments with their friends and family through the internet. Traditional word of mouth has moved online!

The benefit of digital word of mouth on websites like Facebook, Instagram, LinkedIn, Twitter, and Google is that the entire world can see it. The more likes and shares you can generate, the bigger your audience will grow.

SEO

Content marketing is just one small, highly effective aspect of your overall search engine optimization strategy. The more relevant keyword strings you include in your online posts, the better. However, the days of stuffing keywords into rushed documents are long over.

Google‘s algorithm uses hundreds of data points to decide how high up on the SERPs your behavioral health care‘s website ranks. The content needs to be expertly written and dramatically sound, and readers need to actually read it. That’s right — Google is even monitoring how long each user lingers on a webpage. SEO for one business alone is enough for a full-time job, which is why you should hire an agency to provide and execute a fully integrated digital marketing campaign. Get the output of an entire team for a cost often less than a single hire.

PPC (Paid Search)

Google Ads is one way to fast-track your mental health facility to the top of Google‘s search engine results pages. SEO and online customer relationship management are long-term mental health care marketing strategies.

You gradually build them in the same way you used to gradually develop your relationship through word of mouth. With pay-per-click ads, you can get the name of your practice out there in front of potential patients — and you don’t need to spend inordinate amounts of money.

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Get Advice From The Healthcare Marketing Pros

If you’re too busy running your clinic to focus enough time and energy on updating your digital marketing efforts, call the healthcare marketing experts at Lead to Conversion today at 855-473-6582 for a free consultation.

Our boutique digital marketing agency works tirelessly to ensure our clients’ marketing strategies are perfectly aligned with the current demand of the industry and we’re obsessed with quantifiable ROI metrics.

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For more information, please call (855) 473-6582 to speak with a digital marketing expert today for a free, no-obligation consultation and assessment.

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Whether you’re looking to design a new site, run a PPC or SEO campaign, or deploy a holistic strategy doing it all, Lead to Conversion will take the time to put together a customized digital marketing strategy guaranteed to solidify your online presence and precipitate bottom-line results.

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