When it comes to marketing, we’re all about science. You can track the journey of every user on your website. When you start to notice patterns, such as a stage in the booking process where lots of people seem to bounce, you can make necessary changes to streamline the process.
Most people’s priority when they book an appointment with a doctor is trust. The design of your website, how quickly it loads and how easy it is to navigate will be many people’s first impression of your practice. If they have problems with these features, they’ll be less likely to trust your establishment.
A great gastroenterology marketing strategy is about aligning your brand’s intentions with what patients can see.