Patient referrals from dentists have been the main method of getting prospective patients for years. When a dentist you’re partnered with notices one of their patients requires orthodontic work such as clear aligners or a root canal, they send them over to you. Too many surgeons are still relying solely on this means of attracting new patients, which is unfortunate. By being proactive and actively marketing your business, you can choose the type of client you attract and ensure your appointment slots are always full.
prospective patients are savvier and more active than they’ve ever been. With smartphones in their pockets, they have access to a world of information and resources. More and more, they’re making their own decisions about where to get their orthodontic work vs. relying solely on referrals from their dentist. You can tap into this intelligent target market by ensuring that your orthodontic marketing strategies are modern and effective.
Orthodontic Digital Marketing
Digital marketing should be a crucial aspect of any orthodontist practice’s growth strategy because the internet is such a huge part of people’s lives. If you don’t start making the most out of what technology has to offer, you risk getting left behind. Some of the strategies we can help you to implement include:
One of the best ways to establish yourself online is by creating content that attracts potential patients to your website and keeps them coming back. By writing blog posts, how-to guides, white papers and more, you can help prospective clients to identify orthodontic issues and position yourself as a solution to them. Content using searchable keywords also helps improve your ranking on the search engine results pages.
Search engine optimization is one of the most effective methods of marketing your business online. In addition to creating content that includes targeted keyword strings, we can help you optimize your website for Google. This includes creating carefully constructed landing pages that are written to convert leads and earn a high position on the search engine results pages.
Orthodontic Marketing Strategies
It’s crucial that your marketing practices are diverse and aimed at the right groups of people. Referrals and print media are always going to be excellent strategies, but you need to support them with a strong digital presence. As you spend more time and attention on your website, social media and content, you’ll see an upturn in internet traffic and real-life foot traffic.
You’re busy, and effective online marketing is more than a full-time job, so let us take the strain off your shoulders and inject our expertise into your orthodontic marketing strategies.