It's no secret that ad copy is a massive part of any successful PPC marketing campaign. After all, if your ads don't catch the attention of potential customers, you're not going to make any sales. [...]
Online success stories demonstrate the power of ecommerce SEO for raising search engine standings and increasing click-through rate metrics and conversions. A complete SEO strategy considers more than just category pages and brand page content. [...]
We’ve been hearing rumblings from other agencies and in-house marketers in recent weeks who are experiencing their Google Business Profile posts getting rejected when trying to publish them. But why? It has come to our [...]
Caring for a patient at the end of life takes a tremendous amount of will, strength of heart and medical expertise. With this in mind, hospice marketing ideas and strategies are sometimes the last topic [...]
Creating a professional content marketing strategy is key for any business looking to engage with an audience in the digital space. Since digital marketing has taken over as the primary source of ad traffic and [...]
As the baby boomer generation ages, the need for assisted living facilities is rapidly rising. However, there are many challenges to marketing a senior housing business. For example, you may be competing with other [...]
If you're not tackling digital marketing with the right integrated approach, you're leaving connections, conversions and revenue on the table. Not to mention the fact that you're leaving windows and doors open all over, [...]
Why can't you just direct PPC campaigns to your homepage or an existing landing page? What's the point in building a separate, custom landing page for every PPC campaign? These are common questions PPC clients [...]
The word “audit” makes most of us think of taxes – and something that is undesirable, something that is best avoided. But it need not be this way. An SEO audit has nothing to do [...]
Last Updated: October 1, 2015
