by Jason Zimmerman | May 4, 2017 | Digital Marketing
Email marketing is sometimes scoffed at as old-school in the current version of the online universe where apps like FrozenChat, Silence and WhatsApp are fast becoming the choice of Millennials for electronic communication, but not by marketing experts. Why? Experts... 
by Matthew Travers | Mar 22, 2017 | Digital Marketing
Digital media has opened up a whole new world of possibilities for car dealers to effectively and efficiently market to their target audience. Competition is stiff in the automotive industry, but you can set yourself apart with the right tools and strategic car... 
by Kevin Dockman | Mar 16, 2017 | Digital Marketing
The website development team at Lead to Conversion has over 15 years of experience in the hospitality segment where our digital media expertise brings hotel and resort properties to life online. When our client at Koloa Landing Resort in Kauai engaged us for their... 
by Cameron Zoldak | Feb 8, 2017 | Digital Marketing
Corporate video refers to any type of video used by a company for the purpose of B2B (business-to-business) or B2C (business-to-consumer) interaction. B2C video can typically inject a little more humor and get more creative. This type of video can go a long way toward... 
by Matthew Travers | Feb 1, 2017 | Digital Marketing
Internal linking is deceptively simple and incredibly important in driving traffic to your site. Truly strategic internal linking is a content marketing must have for SEO. What is Internal Linking? Internal linking is the practice of connecting one page of a website... by Mark Alperin | Jan 11, 2017 | Digital Marketing
Gone are the days when people used desktops to go online. Today, the vast majority of people use mobile devices such as smartphones and tablets to check email, use social media, surf the net and most importantly (from a business standpoint) — shop. Nowadays, mobile... 
