Marketing for assisted living facilities does not come without its challenges. One of the main obstacles is the growth of competition. Waiting lists are a thing of the past, not only because more facilities are [...]
If your website isn’t generating as many leads as you would like, engaging content may be the key ingredient you’re missing. However, driving website engagement can be tricky in the senior living industry. With that [...]
When it comes to marketing, the more information you know about your audience, the better. You might assume the target market for your senior living business is people aged 65 or older, but there’s another [...]
For years, Google has had a very simplistic image search layout and functionality and that hasn’t really changed much. However, it appears Google is changing things up in the past few days with what appears [...]
Whether your senior living business is just getting started or has been around for years, you need a way to attract new residents to your community. Pay-Per-Click (PPC) advertising is a proactive method for driving [...]
It appears Google is at it once again and is launching a new Google design layout for its Google News section on desktop, but why? Why would they do this to its desktop news search [...]
SEOs and Webmasters alike have spent countless hours evaluating, strategizing and drilling through both basic and advanced SEO techniques to get their site in the good graces of Google. Lest we forget, they have spent [...]
As the baby boomer generation ages, the need for assisted living facilities is rapidly rising. However, there are many challenges to marketing a senior housing business. For example, you may be competing with other [...]
It’s probably no surprise to you that most people find what they want online by using search engines. This means that if you want your assisted living business to be discovered, you’ll need to make [...]
Once you’ve been conducting business online for a while, it can start to feel a bit rote. Your campaigns and strategies may be on auto-pilot – which means they might not be the most effective [...]
