As the baby boomer generation ages, the need for assisted living facilities is rapidly rising. However, there are many challenges to marketing a senior housing business. For example, you may be competing with other facilities [...]
It’s probably no surprise to you that most people find what they want online by using search engines. This means that if you want your assisted living business to be discovered, you’ll need to make [...]
Once you’ve been conducting business online for a while, it can start to feel a bit rote. Your campaigns and strategies may be on auto-pilot – which means they might not be the most effective [...]
Google just announced they will be rolling out their mobile first crawler, Googlebot smartphone, for crawling and indexing all new domains which is set to officially hit the scene as of July 1st, 2019. Googlebot [...]
As a business owner, you likely know that search engine optimization is crucial to your success online. However, effective SEO can be tricky to implement and is constantly changing. Certain tactics, such as keyword stuffing [...]
Omnichannel marketing was one of 2018’s key buzzwords in the marketing world, and 2019 should prove no different. In an age where new channels are being created every day, it’s no wonder why consumers are [...]
If you're not tackling digital marketing with the right integrated approach, you're leaving connections, conversions and revenue on the table. Not to mention the fact that you're leaving windows and doors open all over, [...]
Senior living communities likely know they need a web presence, but it's tempting to throw up a quick, rough concept with your contact information and call it a day. Some senior living communities may even [...]
Anytime your business name appears on the internet alongside other critical information about your company — especially your address and phone number — it's good for local marketing. Those citations and listings provide valuable backlinks [...]
Link building isn't a completely irrelevant tactic for driving traffic to your page, but it's no longer a single point of entry into the top of the SERPs. In fact, link building experts agree that [...]
