Koloa Landing Email Campaign

The main objective for the campaign was to generate bookings for the resort.

Details

CLIENT Koloa Landing Resort
INDUSTRY Hospitality
CAMPAIGN TYPE Email Marketing
GOAL Generate bookings for the resort

EMAIL CAMPAIGN OVERVIEW Created 3 individual email blasts that were sent to a total subscriber list of 17,461 people. The main objective for the campaign was to generate bookings for the resort. The promotion included 25% off the entire stay plus a complimentary car rental, breakfast for 2 each day and a $100 resort activity credit.

Matthew Travers

Matthew Travers

Executive Vice President

Black Friday Teaser Stats

The first email was sent at 7am EST on Thursday 11/26 with a subject line of “Coming Nov. 27th Koloa Landing Black Friday Sale – Can You Afford to Miss It?” The purpose of this blast was to generate awareness for the upcoming main push on Black Friday.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-2

Black Friday Main Blast Stats

The main Black Friday send went out again at 7am EST on 11/27 and was titled “Black Friday 2015” The subject line for the email was “Koloa Landing Black Friday Sale – Can You Afford to Miss It?”
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-3

Below is a graph showing the click trend over the 24hr. period of 11/27.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-4

The following chart shows the number of opens based on the country the click originated from. The below click data is for the main Black Friday blast only.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-5

Cyber Monday Blast Stats

The final send was on 11/30 at 7am EST. This last message was used to capitalize on Cyber Monday.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-6

Click Performance Stats – Black Friday Main Blast

Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-7
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-8

Final Campaign Statistics

  • 1086 total unique click-throughs by both sends to the Wyndham booking engine
  • 39 reservations generated by the email campaign
  • Average rate per booking of $533.65
  • Total revenue generated – $173,070
  • Revenue per click-through (RPC) – $159.36

Pin It on Pinterest